Following consultation with customers Lyreco have launched an exciting new catalogue format for 2010.  The catalogue which is a break from the traditional A4 format is smaller in size (260 x 184mm) but still packed full of exciting new products. 

Launched across the UK and Ireland this week, the catalogue is more environmentally friendly than previous years and fits firmly with the company ethos of a desire for continual improvement whilst constantly striving to reduce environmental impacts.

Carole Keane, Lyreco’s Marketing Communication Manager, said “We have produced our catalogue on 100% recycled paper for 4 years and were looking for a way to reduce the impact on the environment even further. The simple change in size means the company have used 68.9 tonnes less paper than if an equivalent A4 catalogue was produced”.

The size doesn’t only allow the business to reduce the paper impact, but it also means that less card was used in the production of the catalogue storage boxes, which was reduced by 20% and saw a reduction in the CO2 produced in the transportation of the catalogue throughout the supply chain due to the reduced weight and the amount of catalogues that can be fitted on vehicles. 

This initiative is only one of many being carried out at Lyreco, recent winners of a gold Green Apple award for the launch of a “stamp out waste”, campaign. The company are dedicated and determined to make an environmental difference and to continuously investigate and develop new ways to reduce the environmental impacts of the business.